Retail & D2C
A product sells through several channels at several different effective prices after several different sets of commissions, returns, RTO and visibility fees, and nobody knows which unit actually earns anything. The catalogue reads differently on every channel, which costs conversion and trust; quick commerce in particular is the hardest channel on margin because the platform's cut, the visibility spend and the deep discounting stack against a small basket; a best-seller stocks out on one channel while sitting dead on another.
Who has it
Marketplace-led sellers, for whom this is the whole business, plus D2C / online-first consumer brands and omnichannel retailers where a meaningful share of revenue runs through Amazon, Flipkart, Myntra, Blinkit, Zepto or Swiggy Instamart, and multi-brand and single-brand retail chains selling online alongside their stores.
What we build
One master catalogue kept consistent across every channel, a true-margin-per-SKU-per-channel calculation after every fee, return, RTO and visibility cost, a settlement-versus-terms check, and an availability and reorder-risk view across channels. Quick commerce is treated as its own margin model because its economics differ from marketplace and own-store.
What is automated, where AI helps, who signs off
The reliable spine
The reliable spine is deterministic: one master catalogue, true margin per SKU per channel after every fee, return, RTO and visibility cost, the settlement-versus-terms check, and the availability and reorder-risk view across channels.
Where AI helps
AI matches the same product across each channel's differently-named listings, reads settlement files to tie deductions back to orders, and treats quick commerce as its own margin model; it never sets a price or pushes a SKU on its own.
Who signs off
A named person signs off anything touching money, stock, a customer promise, a payment, a price, a credit decision or people; the read shows which SKU-channel combinations lose money, the call to cut them is human.
What changes day to day
The founder finally sees which SKUs lose money in which channel and stops pushing them; the catalogue stops contradicting itself across channels; quick commerce is run to a margin model instead of a hope; stock allocation across channels is deliberate.
Illustrative outcome
Recovered margin from cutting loss-making SKU-channel combinations and from disciplined quick-commerce participation, evidenced from the brand's own settlement and order data. Illustrative; final numbers come from your own data.
Illustrative; final numbers come from your own data.
Path to the build
Book a free 60-minute call, then a free Blueprint on the firm's own records. Deep-dive and build, followed by run and govern so the workflow keeps paying back.
Related builds
A free 60-minute call. No cost, no obligation, just a clear read on what is worth building.