The reliable spine
The reliable spine is deterministic: timed, rules-based flows over WhatsApp and email on the brand's own purchase and browse history, every send respecting WhatsApp opt-in and template rules.
Retail & D2C
Cart and customer recovery
Most carts are abandoned, most first-time buyers never come back, and the recovery flows are switched off, half-built or generic blasts that get ignored. The money already earned, the repeat purchase, the recovered cart, the lapsed customer, leaks because follow-up relies on someone remembering and on a tool nobody has configured to the brand's own data.
Who has it
D2C / online-first consumer brands, where it is core, omnichannel retailers on cart plus footfall and online win-back, multi-brand and single-brand retail chains on chain-wide win-back and replenishment, and marketplace-led sellers wherever the seller owns the customer relationship.
What we build
Timed, rules-based recovery and retention flows over WhatsApp and email on the brand's own purchase and browse history: abandoned-cart nudges with real order context, post-purchase thank-you and review request, replenishment and subscription reminders timed to the product's real cycle, and win-back for lapsed customers. Every flow respects WhatsApp opt-in and template rules.
What is automated, where AI helps, who signs off
Automation for the routine. A person on every decision that matters.
Where AI helps
AI segments lapsed and at-risk customers from their own history and drafts the message variants a person approves before they go out; the offers, the discounts and the templates stay within set rules.
Who signs off
A named person approves the message templates and any offer; nothing touching money, a price, a discount or a customer promise goes out unreviewed, and the WhatsApp surface stays a concierge, never a substitute for the person.
What changes day to day
Carts and repeat purchases that were leaking come back; lapsed customers get worked instead of forgotten; the follow-up no longer depends on who remembered or which app was switched on.
Illustrative outcome
A meaningful share of abandoned carts and lapsed customers recovered, traced to the brand's own recovery and order records. Illustrative; final numbers come from your own data.
Illustrative; final numbers come from your own data.
Path to the build
How this one gets built.
Book a free 60-minute call, then a free Blueprint on the firm's own records. Deep-dive and build, followed by run and govern so the workflow keeps paying back.
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