Marketing & Media Agencies
An agency is profitable on paper but quietly leaks rupees through dozens of small mismatches no one has time to catch: hours worked on a client but never converted to a change order or an invoice, scope creep absorbed instead of billed, a retainer over-serviced past the point of profit, media margin lost to commission errors and unclaimed platform rebates, a project that ran over its quoted budget with the overrun eaten. The leak is real money, it is in the firm's own timesheet, billing and platform data, and it is recoverable with evidence.
Who has it
Every segment, each with its own leak surface: digital and performance agencies leak media margin, unclaimed rebates, over-budget spend and unbilled performance hours; creative studios and production houses leak unbilled time, scope creep and project overruns; PR and social agencies leak retainer over-servicing. The firm's universal entry wedge for this sector.
What we build
A sweep across the firm's own records that surfaces the recoverable money line by line: billable hours captured but not invoiced, scope changes worked but not raised, retainers servicing well above their fee, media spend where the commission or a rebate was missed, productions that overran their quote, with each leak traced to the source record and ranked by size. Then a recurring sweep that keeps catching the same leaks every cycle. This is the read-only "find the money in your own data" demo that opens the relationship.
What is automated, where AI helps, who signs off
The reliable spine
The reliable spine is plain arithmetic over the firm's own timesheet, billing and platform records: hours captured but never invoiced, scope worked but never raised, retainers servicing above their fee, commissions and rebates missed, each leak traced to the source record and ranked by size. The recovered figure is a number a person can defend line by line.
Where AI helps
AI does the reading and the matching that makes the sweep possible: it pulls hours, change requests and spend from records that do not share a format, matches them to the right client and engagement, and clusters the leaks so the biggest recoveries surface first. It proposes; it never raises an invoice or writes back a number.
Who signs off
A named person signs off anything touching money, stock, a customer promise, a regulated filing, a payment, a price, a credit decision or a people decision.
What changes day to day
The agency sees, for the first time, the money it is leaking, unbilled time, absorbed scope, over-serviced retainers, lost media margin, and recovers it with evidence; then keeps recovering it every cycle. Distinct from the reconciliation build: reconciliation asks whether the three money sources agree; the leak sweep asks where, inside the firm's own records, it is losing money it can get back.
Illustrative outcome
A quantified, line-level first-year recovery from unbilled time, scope creep and, for performance agencies, media margin, evidenced from the firm's own data.
Illustrative; final numbers come from your own data.
Path to the build
Book a free 60-minute call, then a free Blueprint on the firm's own records. Deep-dive and build, followed by run and govern so the workflow keeps paying back.
Related builds
A free 60-minute call. No cost, no obligation, just a clear read on what is worth building.