What is automated, where AI helps, who signs off
Automation for the routine. A person on every decision that matters.
The reliable spine
The reliable spine is non-AI: the clean and complete listings, the routine that watches reviews and complaints across Google, marketplaces and social and routes them to the right person, and the proof and content cadence with one owner and one voice.
Where AI helps
AI is confined to reading and grouping reviews and complaints by theme and drafting a reply for review; it never owns the published response, the promise made in it or the brand decision.
Who signs off
A named person signs off anything touching money, stock, a customer promise, a regulated filing, a payment, a price, a credit decision or a people decision.