What is automated, where AI helps, who signs off
Automation for the routine. A person on every decision that matters.
The reliable spine
The reliable spine is non-AI: blended cost-to-acquire arithmetic that ties real spend to real enquiries to real sales and gross, true contribution by channel and campaign, and quote and discount discipline wired into the pipeline so margin is explicit on every deal.
Where AI helps
AI helps match the same enquiry or sale double-counted across platforms into one record so the arithmetic is honest; the spend, the channel decision and the discount stay with a person.
Who signs off
A named person signs off anything touching money, stock, a customer promise, a regulated filing, a payment, a price, a credit decision or a people decision.